(1) “ENTER TITLE HERE”
Entering a title in the box is simple enough, but note these guidelines:
(VISUAL EXAMPLE FOR PARTS 1 & 2)
* keep titles as short as possible—don’t include information that’s already contained in the post
* for events (most of our posts) use the following format: TOWN HALL 2/7/17 @ 7PM **note that for events like Town Halls where there are a variety of themes, you should NOT include the topic in the title, as this should be the first line of text you include in the post body (more details on this below)
* you can use capitalization of your choosing, but you really don’t worry about it – the theme automatically capitalizes the whole title
(2) CREATE YOUR POST CONTENT
* for events like Town Halls where the post title only says “TOWN HALL” and not the topic of that particular event instance, the very first line of text should be the topic name with a space between each letter (e.g., “H O M E L E S S N E S S”), which you should then set (from the drop-down box at the top left of the editor tool bar) that title as HEADING 1, and if there’s also a subtitle, include that on the next line as HEADING 3. Then compose the rest of your post content.
* use the tool bar at top to choose a font size from the drop-down box (“paragraph” is the default for normal text); bold or italicize; insert a link by highlighting the text you want to be your link, clicking the chain icon, and then typing in the destination URL; or create a bulleted (or numbered) list
* if the post is to announce something where the information is coming from a flyer, be sure to include all textual information (including a list of sponsors, participant businesses, etc) that is found on the flyer because (a) in many cases, inclusion of the sponsors is required by DONE; (b) text contained in a flyer image is not searchable even if the flyer is used in the post (though in general, readability of the site is increased by leaving off the flyer, or most of it, and using text on the page rather than forcing people to read text on a graphic that may be too tiny anyway, especially from mobile devices—text resizes on mobile devices; images must be zoomed in on and panned around on); and (c) for accessibility reasons, so that the site’s built-in language translation feature can translate all of the information, and so page readers for the blind can likewise convey all information contained in the post
(3) INSERT IMAGE(S)
OF COURSE THEY’RE ALL DIFFERENT! :\
* after you’ve composed the text of your post, hit [ENTER] after the last line of text to put your cursor on the next line, then you can add image(s) in one of these ways:
* This theme does not support any special post format features, so don’t change it, just leave it on Standard. Nothing will happen if you change it, though. The theme has no special code for those other formats.
ALWAYS select ONE category for your post
* gpnc event: announcing event (meeting, town hall, forum, QA, discussion, cleanup etc) that is hosted by us (even if co-hosting with GPIA or council districts)
* community event: announcing any event not hosted directly by us
* general / misc: everything else goes in this category (and this is the default category if you don’t change it)
* You’re probably familiar with tags already. Hashtags are what people usually call them because you notate tags with a # symbol before them on twitter and instagram. But in WordPress you don’t use the # symbol, you just type in the tags, each tag is separated by a comma. So if you want to tag a post with the tags “Town Hall” and “Homelessness”, you type into the tags box:
Town Hall, Homelessness
* BUT… Because many of the tags you may want to use have probably already been used before, it’s important that before you go typing tags into the box, you first click on “Choose from the most used tags” and if there’s a tag you were going to use, just click on it. This keeps our tag cloud functional, and prevents us from having the tag “gpnc” assigned to some posts, “glassellparknc” assigned to others, and “glassell park neighborhood council” assigned to yet others. The purpose of a tag is to allow a site visitor to click on that tag and instantly pull up a feed of every post that has ever been tagged with that topic. If there are 2 or 3 different versions of a tag, the visitor would have to click multiple times (and scroll through the posts related to each, before switching to the other) to see all the content related to that entity, and visitors simply won’t do it, so they won’t find what they’re looking for, and this defeats the entire purpose of having tags to make our site easy to navigate. So use “Choose from the most used tags” EVERY TIME!!!
* AND… Don’t get carried away with tags. It’s not necessary to put a tag for everything in the world. Tag clouds aren’t useful if they have too many entities in them. We want to keep the tags relevant to the types of topics/ideas that site visitors are likely to want to find all posts related to. If you’re thinking of adding the tag “cool shirts” to a post, even if it’s relevant, stop and ask yourself if visitors to the site are likely to want to use our tag cloud to display all posts related to the concept of “cool shirts”. The answer is no. They can use the search box if they want to see the one (or maybe two) posts where there are pictures of GPNC shirts that the community received at some event. This is also a reason to make sure to give your images captions—so that text becomes searchable! On the other hand, using a tag like “NELA GreenSpace” makes sense because there may be several events that either include their participation or mention them, and fans of NELA GreenSpace may want to see all the GPNC activity that relates to NELA GreenSpace, perhaps to see the hikes or community forums about saving the canyons that have happened in the past.
(7) FEATURED IMAGE
* Don’t set a featured image. This theme does NOT work with featured images, and it displays them in a really funky way that overlaps other content on the page. It’s not necessary to use featured images, however. Just use the methods mentioned above for adding images to posts.
* It’s the final step. Your post is complete and ready to post. So all you have to do is click Publish.
* BUT… Let’s say you don’t really WANT an image in your post. This website looks cleanest and most streamlined with the majority of the information presented textually as opposed to the widely varying styles of whatever flyers are associated with a given event. How do you deal with that? Honestly, it’s not a good idea to omit an image entirely because of the way that twitter & fb format the content received from WordPress. On both of those sites, the image basically becomes the text. So, if you want, you can always either include the 560 x 294 px version of whatever image you start with or create one specifically for the post, then, after you publish, remove the image from the WordPress post. After you hit Publish, the content is immediately posted to all 4 of the linked social media sites, and any changes made to the post are not reflected on any of them. So one useful protocol?: put an image in the post temporarily in order to publish, then immediately remove it and update the post.
* AND… this also means: whatever you do, make sure the post is truly complete and ready to post BEFORE you hit Publish, because you can’t take it back or edit it on the social media sites where it’s reproduced without logging in to each one individually and editing or deleting it. That’s cumbersome & not worth it. So what if you’re not totally sure it’s ready? Save as a draft and come back to it later, if you want. And you can always preview the post to make sure it looks how you intended… this is something you should probably do with every post; Preview is tremendously useful.
* ALSO: if you find yourself with a bit of time on your hands, and it’s the only time this week you’ll be able to sit down to create WordPress content, go ahead, create 3 posts in one day—just don’t publish all of them at once! You can schedule some of them to post later. In the Publish area at the top right of the screen, there’s a line that says “Publish:immediately Edit“. Click on Edit, choose the later date at which you’d like the post to be published, and then make sure you click the OK button (or it won’t save that info). The Publish button will switch to say Schedule, which means you’ve successfully set a future publish date, so go ahead and click the Schedule button and you’re done!